Green Mountain Publishing Corporate Identity

The Brief
To produce a new corporate identity for ‘Green Mountain, an environmentally conscious publishing house in Vermont. The company specialising in the production of high quality contemporary, coffee table art books and educational resources for the creative industries required a new logo, stationery suite and external signage for their head office.

Outcome
A stylish logostyle focussing on the high quality, contemporary and educational nature of the client’s product was developed. Vibrant colours and angles were used in the design work creating a sophisticated, consistent look in order to highlight the company’s progressive, yet environmentally responsible approach to publishing.

Doggie Den – day care for small dogs.

Doggie Den branding and promotional giveaway.

The Brief
The task to create a  complete brand identity for start-up company ‘Doggie Den’.

Offering day care services to small dogs, the company required the development of company logo, brand styling, website and promotional material including a suggested giveaway to aid the launch of the company.

Outcome
Focussing on the proposition of the Den as a safe, secure, ‘home from home’ with an emphasis on quality, the promotional materials are stylish yet retain an approachable,  friendly tone.

The Doggie Den mailer utilises a pull-out device to create interest and accentuate the homely feel of the Doggie Den. The two alternative giveaway cards that sit inside the mailer promote the concept of personalised care by offering treats that suit the different sizes and tastes of the Doggie Den clients.

The interior of the mailer sleeve contains an informative leaflet that also highlights the dog house theme and visually connects the audience with the profile of a typical Doggie Den dog.

The responsive website design carries the brand theme across a range of devices and seamlessly links with the friendly, professional tone of the  brand styling and promotional materials.

The main giveaway showing two optional treat cards for dogs with different tastes.

The brand design work carried across a range of responsive media devices.

Typography Day 2014

Typography Day 2014 Poster
A typographical exploration of an acronym. Hot & Cold.

The Brief
Typography Day is a chance for typographers, graphic designers, educationalist and type enthusiasts from across the globe to come together to share their knowledge and practical understanding of typography and letter forms. The 2014 event theme centred on the idea of ‘Typography and Culture’ and the subsequent poster brief, entitled ‘Across Opposites’, was required to publicise the event by showcasing the diversity of culture set against the  adaptability and richness of typographic form.
The poster had to express two opposite or conflicting meaning words (antonym) each of which had to be taken from two different languages. The methodology of production was left to the discretion of the designer.

Outcome
The final poster design illustrates the antonym  ‘Hot and Cold’ and focuses on the natural oppositions of two remarkable cultures – the exotic passions of the Hindu culture of the east set against the lonely, spiritual landscape of the northern Inuit peoples.

The experimental typography uses a combination of traditional and digital media and explores texture and form to highlight the complexity and intrigue of cultural heritage to create a striking visual dichotomy that highlights the versatility and possibilities of typographic design.

Fusspots Premium Dog Food Branding

Fusspots Premium range for little dogs

  

The Brief
The creation of branded packaging and point of sale merchandising for a new range of premium dog foods for manufacturer, Craven Pet Foods Ltd. 

With an emphasis on the luxury  sector this brand required full conceptualisation for a range of product packaging relating to three trial varieties along with proposals for on-shelf merchandising materials and promotional materials.

Outcome
The Fusspots logo was devised to include lovable visual canine characters that would appeal to the target audience. The overall brand is bright, cheerful and fun representing the emotional experience of owning a small dog. with an emphasis on the experience loving relationship that dog-owners inspire , the bold execution of the visual message gives the product a real sense of presence and clearly differentiates it from competitive brands in store.

To increase in store presence further and reinforce the uncompromising style of the brand on-shelf wobblers and bustops were created and were accompanied by a set of ‘free trial’ vouchers  to encourage initial product take-up.

The product on shelf with accompanying 'shelf wobblers' and 'bus stops' to increase visual impact at the point of sale.

Competition Brief - 'Protest'

The Brief
The creation of a compelling identity for the ‘Kill the Cull’ lobby and produce a range of publicity  materials to evoke and consolidate public support for the lobby’s direct action campaign against the UK government-backed, badger cull in 2014.

Outcome
In order to illustrate the emotive nature of the anti-cull movement a visually hard-hitting logostyle was produced using connotations of anger and  ‘the blood of defenceless animals’ to emphasise the gruesome, upsetting nature of the cull. Three messages were crafted in order to educate and inform the audience about the key issues of the anti-cull campaign strategy.

The campaign message, ‘Kill the Cull’ and associated campaign language utilises a mix of  visual wit and imaginative typographic devices to engage and inform the audience in a simple, yet dramatic way.  The campaign was translated across a wide range of media including newspaper, magazine and social media advertisements, posters, badges and activist garments.

Kill the Cull Campaign

Kill the Cull advertisements