The creation of a compelling identity for the ‘Kill the Cull’ lobby and produce a range of publicity materials to evoke and consolidate public support for the lobby’s direct action campaign against the UK government-backed, badger cull in 2014.
Outcome
In order to illustrate the emotive nature of the anti-cull movement a visually hard-hitting logostyle was produced using connotations of anger and ‘the blood of defenceless animals’ to emphasise the gruesome, upsetting nature of the cull. Three messages were crafted in order to educate and inform the audience about the key issues of the anti-cull campaign strategy.
The campaign message, ‘Kill the Cull’ and associated campaign language utilises a mix of visual wit and imaginative typographic devices to engage and inform the audience in a simple, yet dramatic way. The campaign was translated across a wide range of media including newspaper, magazine and social media advertisements, posters, badges and activist garments.
Kill the Cull Campaign
Kill the Cull advertisements
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