 |
| Fusspots Premium range for little dogs |
The creation of branded packaging and point of sale merchandising for a new range of premium dog foods for manufacturer, Craven Pet Foods Ltd.
With an emphasis on the luxury sector this brand required full conceptualisation for a range of product packaging relating to three trial varieties along with proposals for on-shelf merchandising materials and promotional materials.
Outcome
The Fusspots logo was devised to include lovable visual canine characters that would appeal to the target audience. The overall brand is bright, cheerful and fun representing the emotional experience of owning a small dog. with an emphasis on the experience loving relationship that dog-owners inspire , the bold execution of the visual message gives the product a real sense of presence and clearly differentiates it from competitive brands in store.
To increase in store presence further and reinforce the uncompromising style of the brand on-shelf wobblers and bustops were created and were accompanied by a set of ‘free trial’ vouchers to encourage initial product take-up.
 |
| The product on shelf with accompanying 'shelf wobblers' and 'bus stops' to increase visual impact at the point of sale. |
No comments:
Post a Comment