Typography Day 2014

Typography Day 2014 Poster
A typographical exploration of an acronym. Hot & Cold.

The Brief
Typography Day is a chance for typographers, graphic designers, educationalist and type enthusiasts from across the globe to come together to share their knowledge and practical understanding of typography and letter forms. The 2014 event theme centred on the idea of ‘Typography and Culture’ and the subsequent poster brief, entitled ‘Across Opposites’, was required to publicise the event by showcasing the diversity of culture set against the  adaptability and richness of typographic form.
The poster had to express two opposite or conflicting meaning words (antonym) each of which had to be taken from two different languages. The methodology of production was left to the discretion of the designer.

Outcome
The final poster design illustrates the antonym  ‘Hot and Cold’ and focuses on the natural oppositions of two remarkable cultures – the exotic passions of the Hindu culture of the east set against the lonely, spiritual landscape of the northern Inuit peoples.

The experimental typography uses a combination of traditional and digital media and explores texture and form to highlight the complexity and intrigue of cultural heritage to create a striking visual dichotomy that highlights the versatility and possibilities of typographic design.