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| Doggie Den branding and promotional giveaway. |
The task to create a complete brand identity for start-up company ‘Doggie Den’.
Offering day care services to small dogs, the company required the development of company logo, brand styling, website and promotional material including a suggested giveaway to aid the launch of the company.
Outcome
Focussing on the proposition of the Den as a safe, secure, ‘home from home’ with an emphasis on quality, the promotional materials are stylish yet retain an approachable, friendly tone.
The Doggie Den mailer utilises a pull-out device to create interest and accentuate the homely feel of the Doggie Den. The two alternative giveaway cards that sit inside the mailer promote the concept of personalised care by offering treats that suit the different sizes and tastes of the Doggie Den clients.
The interior of the mailer sleeve contains an informative leaflet that also highlights the dog house theme and visually connects the audience with the profile of a typical Doggie Den dog.
The responsive website design carries the brand theme across a range of devices and seamlessly links with the friendly, professional tone of the brand styling and promotional materials.
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| The main giveaway showing two optional treat cards for dogs with different tastes. |
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| The brand design work carried across a range of responsive media devices. |
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